Category Archives: art direction

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Gruswitz is looking

To celebrate my 58th anniversary of being in advertising this month, I thought I’d share an article I wrote that was published in Advertising Age, January 29, 1973—4 and a half years before I landed my first job in NYC!

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Question Mark Campaign: Light Projection On 3D Face

This Question Mark (self-promotion) Campaign idea got started with the question, “What do you look for in an illustrator?”

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It’s About Time

The problem is time: too many meetings, too tight deadlines, and you want the time to make this new campaign great.

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The Day My Sons Knew Their Dad Had Made The Big Time

I’ll probably never be inducted into the Advertising Hall of Fame, but that doesn’t matter to my 6 sons—THANKS TO THE SIMPSONS!

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