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Author Archives: BoundlessGuy
Certified Medical Illustrator Versus Experienced Illustrator
Periodically, an art buyer or art director will ask if I’m a “Certified” Medical Illustrator. I always answer truthfully, “No, I’m not. But I’ve got lots of experience.” I understand the issue. People get nervous about getting the right person for any job. They find comfort in credentials and want assurances that the person they [...]
Aggressive Email Campaign/Expanding Markets
“When the going gets tough…” as the saying goes. That’s what made me decide to start a year-long national email campaign last May. There have been some expected and unexpected positive results. Working with Agency Access and their lists of art directors, associate creative directors, creative directors, and art buyers, they have assisted in selection [...]
New Boundless Creativity Ad in Directory of Illustration
Directory of Illustration #28 is coming out in January, but here’s your first look at Boundless Creativity’s new ad in the Directory. Click here to see Big Al Gruswitz’s samples on their website.
Broadening Your Client Base
“When the going gets tough…” as the saying goes, tough times require extra effort to keep the cash flowing. Here’s some things I’ve been doing to broaden my client base that may give you some ideas: Appeal to a wider and more diverse market: I’ve for years been dependent for most of my business from [...]
The Importance of Peer Review
When I was an art director, I felt it was important, even if I wasn’t looking for a new job, to at least once or twice a year go for a job interview. It accomplishes a number of valuable things: It forces you to always keep your book and resumé up-to-date. It keeps you in [...]
A “Been-Waiting-For-A-Project-Like-This” assignment!
You know we all live for that special assignment that happen every once-in-a-while. “This is going to be fun to work on!” “This is going to be a great addition to my book!” “This is going to really showcase my talent to people!” They get the creative juices flowing and fill us with enthusiasm so [...]
Tight Budget Tip #3: Photorealistic 3D Illustration
Problem: You’ve searched everywhere and can’t find the right stock photo. You don’t have a budget for original photography. But you want the reality of a photo. Solution: 3D illustration I’ve heard a lot of people say, they only use photography—never illustration. I simply show them some samples. When you want photorealism, 3D illustration delivers—when [...]
Posted in 3D Illustration, How-To
Tagged 3D illustration, Big Al Gruswitz, Boundless Creativity, how to, photorealistic
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Tight Budget Tip #2: Stock Photos
When budgets get tight, everyone looks to royalty-free stock photos to visualize concepts. Being limited to using stock, doesn’t mean limiting creativity. Here are a couple creative approaches to using stock: Piecing stock images together: Can’t find everything you want in one photo? If one photo has something you’re looking for and an other has [...]
Tight Budget Tip #1: Location Photography
Most people are amazed at the cost of location photography—especially clients when they get the estimates. Even a small production can get expensive. Let’s see we’ll need the photographer, 2 assistants, a stylist, location searcher, hair and makeup, a wardrobe person and wardrobe, casting, models, an equipment truck, a recreational vehicle for wardrobe changes, hair [...]
Which are they: photo or illustration?
Go ahead look closely at these side-by-side images, you’ve got a 50/50 chance. OK, sure it’s easy to copy a photo and illustrate it in Photoshop, but what’s the point? Wouldn’t you use a photo if you had a choice? Here’s the problem: After photos were shot, it was decided that the client wanted large [...]
Posted in How-To
Tagged Adobe Illustrator, Big Al Gruswitz, Boundless Creativity, photorealistic
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Problem: Need photo of package that doesn’t exist
Choice of 2D or 3D Solution 2D Solution: Using the mechanical for the package design, you can distort each side of the package in Photoshop to create a dimensional image such as this Pool Rover display that combines a vacuum formed roof and product package along with display brochure and handouts in the chimney. After [...]
Good things come to those who blog!
You wonder sometimes if anyone really sees your blog and if matters that you went to the trouble to write it. The blog, “Remember when Poser figures looked like ugly toys?” I recently posted on my new website, is actually one I wrote a while back and posted on my Premium Network Worldwide blog [...]
Posted in 3D Illustration
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3D Photorealistic Illustration, Difficult Retouching… and LOGO DESIGN?
I hope you’ll visit my NEW WEBSITE. You’re in for a few surprises. There are new galleries with a lot of new samples, but how’d a gallery called “LOGO DESIGN” get into an illustrator’s website? Though I’ve been an illustrator for 17 years, most of my long career has been as an art director and [...]
Posted in New Website
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Puppy Love
The illustration below of the sperm and egg is for the currently-running Ella birth control consumer campaign. It will be seen in Cosmopolitan, Glamour, In Touch, Life & Style and OK! magazines. I made the 3D Victorian house,egg and sperm models used to create this image. As I was working on it, I couldn’t help [...]
Remember when Poser figures looked like ugly toys?
If you still think Poser figures look like the ones on the left, it’s time to take another look. The following are illustrations produced using Vue Infinite, a 3D environment creation program used today by Industrial Light and Magic and other film production companies instead of creating miniature sets. Each image includes Poser figures. Though Poser [...]
Posted in 3D Illustration, How-To
Tagged 3D Characters, 3D illustration, Big Al Gruswitz, Boundless Creativity, Poser
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“Make the Lincoln Memorial statue… & then make him walk!”
A series of 4 3D illustrations were requested by the ad agency: The Lincoln Memorial statue seated (like the actual statue), Lincoln rising from his seat, Lincoln walking across the memorial floor, and Lincoln putting on his top hat preparing to leave. No small task, but also, it had to be produced in just 19 [...]